Fred Barber
June 10 2021 Winner Up The Creeks Blackout Competition - watch him in action
Fred started out in 2016 and has performed on stage with Stephen Merchant, Shappi Korsandi, Romesh Ranganathan, Rob Beckett, and Omid Djalili. Notable venues include Leicester Square Theatre, Soho Theatre, The Green Man Festival, The Comedy Store, Comedy Carnival @ Clapham Grand and many smaller clubs. Along the way, he’s won a few awards and got some half-decent press quotes.
Why Fred’s a pretty cool writer
As a freelance creative Fred’s worked across diverse clients and channels at a wide-range of agencies, on projects from e-cigarettes to cough syrup, winning pitches for Toyota Servicing, Brewdog and the National Lottery.
As Head of Development at Big Narstie’s production company, Dice Entertainment Fred wrote for the Big Narstie Show Series 3, was the scriptwriter for Big Narstie’s Big Adventure for C4, and was a key part of the writing team, involving Javone Prince from Phone Shop, that won Stevo the Madman a series commissioned by the BBC.
Fred’s worked at Ogilvy and Mather agency as a Conceptual Creative copywriter, creating pan-European campaigns across 27 markets. He helped concept the winning campaign idea for the New Ford Transit launch, a range responsible for up to 50% of revenue in Britain alone. He played an instrumental role, both strategically and creatively, in selling the Europe-wide campaign for the new Fiesta, Ford’s best-selling car. Devised the ‘Go Together’ campaign for the C-MAX, a programmatic, digital campaign, which targeted people in-market, with the themes most relevant to their interests. Test-drives increased by 40%.
Fred worked collaboratively with experiential agency Imagination, creating an experience which combined stunt-driving with movie-making, generating major press-coverage in the process.
- launched FordPass, Ford’s new mobility app, personally liaising with Elaina Ford herself on the final script.
- was 1st choice social media copywriter for Ford of Britain until 2017, when he moved full time to European work.
- responsible for promoting all of Ford’s major sports engagements across social channels, including their sponsorship of Team Sky and participation at Goodwood
- created reactive social content for the National Trust and Macmillan
- responsible for the launch of Samsung’s new domestic appliance range.
- designed campaigns for Dodge to tie-in with its sponsorship of the Fast and Furious movie franchise, retail TVCs for Jeep, and wrote the script for that notorious Fiat 500x viagra commercial for Leo Burnett, Torino.
- created a winter print campaign for the award-winning Fiat Panda Cross.
- concepted and wrote three different retail commercials for the EMEA region, encompassing the Wrangler, Cherokee and Grand Cherokee.
It follows he’s a brilliant writer and he’s hoping to see his concepts and scripts brought to the telly, which we won’t jinx by mentioning here.
In the meantime. Go see Fred on stage. He’s funny.
To book or enquire further about Fred Barber please
Contact AEH
June 10 2021 Winner Up The Creeks Blackout Competition - watch him in action
Fred started out in 2016 and has performed on stage with Stephen Merchant, Shappi Korsandi, Romesh Ranganathan, Rob Beckett, and Omid Djalili. Notable venues include Leicester Square Theatre, Soho Theatre, The Green Man Festival, The Comedy Store, Comedy Carnival @ Clapham Grand and many smaller clubs. Along the way, he’s won a few awards and got some half-decent press quotes.
Why Fred’s a pretty cool writer
As a freelance creative Fred’s worked across diverse clients and channels at a wide-range of agencies, on projects from e-cigarettes to cough syrup, winning pitches for Toyota Servicing, Brewdog and the National Lottery.
As Head of Development at Big Narstie’s production company, Dice Entertainment Fred wrote for the Big Narstie Show Series 3, was the scriptwriter for Big Narstie’s Big Adventure for C4, and was a key part of the writing team, involving Javone Prince from Phone Shop, that won Stevo the Madman a series commissioned by the BBC.
Fred’s worked at Ogilvy and Mather agency as a Conceptual Creative copywriter, creating pan-European campaigns across 27 markets. He helped concept the winning campaign idea for the New Ford Transit launch, a range responsible for up to 50% of revenue in Britain alone. He played an instrumental role, both strategically and creatively, in selling the Europe-wide campaign for the new Fiesta, Ford’s best-selling car. Devised the ‘Go Together’ campaign for the C-MAX, a programmatic, digital campaign, which targeted people in-market, with the themes most relevant to their interests. Test-drives increased by 40%.
Fred worked collaboratively with experiential agency Imagination, creating an experience which combined stunt-driving with movie-making, generating major press-coverage in the process.
- launched FordPass, Ford’s new mobility app, personally liaising with Elaina Ford herself on the final script.
- was 1st choice social media copywriter for Ford of Britain until 2017, when he moved full time to European work.
- responsible for promoting all of Ford’s major sports engagements across social channels, including their sponsorship of Team Sky and participation at Goodwood
- created reactive social content for the National Trust and Macmillan
- responsible for the launch of Samsung’s new domestic appliance range.
- designed campaigns for Dodge to tie-in with its sponsorship of the Fast and Furious movie franchise, retail TVCs for Jeep, and wrote the script for that notorious Fiat 500x viagra commercial for Leo Burnett, Torino.
- created a winter print campaign for the award-winning Fiat Panda Cross.
- concepted and wrote three different retail commercials for the EMEA region, encompassing the Wrangler, Cherokee and Grand Cherokee.
It follows he’s a brilliant writer and he’s hoping to see his concepts and scripts brought to the telly, which we won’t jinx by mentioning here.
In the meantime. Go see Fred on stage. He’s funny.
Contact AEH
